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Pay Per Click Advertising

 

Pay-per-click advertising is a great way to quickly drive keyword targeted traffic to your website. You don’t pay upfront for placing your advert on the search engine – you only pay when someone clicks on your advert. You can also set a daily spend limit, so you can control the amount to fit within your budget, and not spend large amounts without realising.


Pay Per Click is advertising not optimising, and we can advise on what and how to create and target your ad to achieve the best results – and you do not necessarily have to be in number one spot to achieve the best ROI, as this can work out comparatively expensive compared to number two or three - maybe as much as 100% more!

 

Google AdWords
Google adWordsGoogle AdWords is the biggest player in the field, and a quick and simple way to purchase cost-per-click advertising that is highly targeted, regardless of your budget. AdWords ads are displayed along with organic search results on Google, as well as on search and content sites in their growing ad network. With more than 200 million searches on Google every day, Google AdWords ads reach a vast audience. You can also target local searches within a preset radius of your location, so you can increase your conversion rates if this is a large part of your business.


When you create a Google AdWords ad, you choose keywords for which your ad will appear and specify the maximum amount, or bid, you are willing to pay for each click. You only pay when someone actually clicks on your ad. With no minimum monthly charge, and ads that start running within minutes after you submit your billing information, this is a great way to drive traffic to a new site without waiting for organic results to propagate – as well as increasing traffic to established sites.
You can easily keep track of your ad performance using the reports in your online account Control Centre.

 

Other PPC operators worth considering are Yahoo! Search Marketing, and Microsoft AdCenter, MSN’s own PPC engine, used in conjunction with live search.

Microsoft adcentreYahoo! Search Marketing

 

 

 


We can advise on PPC campaigns, although you will need a minimum monthly spend of £250, along with a £250 setup fee for us to manage your campaign.
We will

  • Create you pay per click account
  • Research and produce a comprehensive search term list
  • Produce  ad text for required search terms
  • Provide reports on Cost per Click, and your Return on Investment
  • Manage Bids
  • Optimise your account
  • Track conversion Rates

We can also advise and set up accounts for self management, please call for more details.
Usually, websites can benefit from a combination of both PPC advertising and optimisation – we are happy to consult on the advantages of this strategy. Please contact us for more details.